Notes from the inbox.

A practical email segmentation guide for Shopify and DTC brands — which segments to build first, what to send, and how to measure revenue instead of vanity opens.

A channel-by-channel SMS vs email strategy for ecommerce: cart, launch, shipping, and lifecycle — without training customers to mute you.

Retention strategy fundamentals for Shopify and DTC: where profit actually compounds after paid acquisition, and the email systems that make it repeatable.

Klaviyo best practices we use on retainers: account setup, flows, segments, campaigns, and the QA habits that keep ecommerce email from rotting.

How to build email automation flows that print attributed revenue: welcome, abandoned cart, post-purchase, winback, and VIP — in the right order.

Mobile email design for ecommerce: thumb-first templates, real hierarchy, and the CSS/HTML patterns that survive dark mode and skinny screens.

An email open rates guide for ecommerce after Apple Mail Privacy Protection: what to ignore, what to watch, and which metrics actually tie to revenue.

A practical framework for A/B testing email campaigns in Klaviyo: what to test first, how long to wait, and which metrics are lies after Apple privacy.

Lifecycle marketing 101 for ecommerce: the stages from first opt-in to VIP, which emails belong in each, and how to stop treating the list like one audience.

The common email mistakes we still find on Klaviyo audits: default flows, blast calendars, discount addiction, and list hygiene nobody owns.