Notes from the inbox.

A practical email segmentation guide for Shopify and DTC brands — which segments to build first, what to send, and how to measure revenue instead of vanity opens.

Klaviyo best practices we use on retainers: account setup, flows, segments, campaigns, and the QA habits that keep ecommerce email from rotting.

How to build email automation flows that print attributed revenue: welcome, abandoned cart, post-purchase, winback, and VIP — in the right order.

The common email mistakes we still find on Klaviyo audits: default flows, blast calendars, discount addiction, and list hygiene nobody owns.